Just in case you haven't, though, here it is:
Visually, the trailer is stunning. Possibly their best yet. And I love catching glimpses of very familiar places rendered in a way I sometimes wish more of the game was. And seeing the steel plates being bolted onto Deathwing's body with battering rams is definitely cool.
But overall...I'm not impressed by this trailer. The writing killed it.
This is the third trailer to focus on the boss of the expansion, and the second to do so almost exclusively. But it failed in places where the last two succeeded.
Like the intro for BC, it's voiced in the first person by the boss. And, more than that, it's meant to encompass said boss' displeasure with the world at large.
But take a look at Illidan's words. They're tight, concise, and to the point.
Imprisoned for ten thousand years. Banished from my own homeland. And now you dare enter my realm? You are not prepared.(Add to that the fact that despite being deep and growly, Illidan's voice still has a silky smooth undertone. Okay, I'll say it...it's hot.)
Now Deathwing's opening lines:
Pain. Agony. My hatred burns through the cavernous deeps.It's trite and cliché. "Cavernous deeps" sounds like the type of thing people say when they're making fun fantasy writing. And I literally cringe at the way he says "agony." It's just...no.
And the rest of it is just as bad, honestly.
Compare it to the Wrath cinematic, with King Terenas speaking on how great a king Arthas will eventually be. It's beautiful and haunting. The pacing and delivery is just right. And when juxtaposed against the actions Arthas is taking during the trailer, it's chilling.
Plus, after 2 years of hearing Arthas deliver long speech after long speech, I'm tired of hearing over-processed, too-deep voice acting. I understand we're dealing with a large, molten dragon here. There's not much else you can do to make it sound "right." But that doesn't mean it doesn't grate.
Another thing the Wrath trailer had over this one is that one "oh shit" moment where you get a real sense of how much of a badass this guy is. The scene with Arthas standing there, unflinching as Sindragosa rises out of the ice behind him...in that moment you know this guy is serious business. And you don't have to know a thing about Arthas to understand that.
Yes, Deathwing is getting steel plates bolted onto his body. But unless you follow the lore and know about Deathwing, I don't feel it's really obvious that's what's going on in those scenes.
Illidan's final, growly "You are not prepared!" and pretty much the whole of the Wrath cinematic give me chills. Literally. Goosebumps up my arms and all. And the music for the Wrath trailer, especially, tugs on the heartstrings a little when I hear it by itself.
I don't get any of that from this trailer. Mostly I just want to kill Deathwing because he's already managing to annoy the crap out of me.
I never, ever thought I'd be in a position where I was accusing Blizz of having written something badly, especially something on the scale of a cinematic intro. But this time, they've managed to do exactly that.
Kind of a bummer.